LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest. There are books out there about it, like I’m on LinkedIn–Now What??? (amazon affiliate link) and LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional Networking Website (amazon affiliate… Continue reading Linkedin Services: How to use Linkedin Effectively
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Using PR and Social Media: Social Media Cost
As a PR professional, I’ve been called a lot of things. Truth-stretcher. Spin doctor. Media suck-up. And of course, I shudder at most of these misconceptions, public relations being my livelihood. It demonstrates a valid point, however; public relations leaves a lot to be defined professionally speaking. While I appreciate the creativity floating around what… Continue reading Using PR and Social Media: Social Media Cost
SMO Strategy : How to develop effective SMO Strategy
Social media is starting to take hold with brands, companies and organizations everywhere. While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the waters, playing… Continue reading SMO Strategy : How to develop effective SMO Strategy
Small Business Internet Marketing: SMO Services
There is a question as common and as old as Shakespeare, “to be or not to be”. Whether Will intended this for business or not it can be applied. In all areas of business we find ourselves struggling with where to focus our attention and energy. So in this modern day age the question becomes… Continue reading Small Business Internet Marketing: SMO Services
Twitter Services: How to use Twitter effectively
In the past politics and social media have gotten to know each other fairly well. However, I think its safe to say they are now becoming very good friends. President Obama showed the potential for success with the tying of politics and social media in the 2008 election with his millions of friends. The younger… Continue reading Twitter Services: How to use Twitter effectively
Facebook Marketing : Facebook Promotional Strategy
I think Facebook could set a record in the amount of newsworthy material it produces in a week. The most recent news is Facebook launching of analytics tools. After reading about this on Fast Company I’ve decided that it’s a great addition to Facebook’s world domination. Kidding aside it’s a cool feature that will show who… Continue reading Facebook Marketing : Facebook Promotional Strategy
SMO Services: Social Media Networking Strategy
With the rapid proliferation of social media networks and social media tools having a social media networking plan is the important thing to utilizing them effectively. A social media networking plan empowers to you simplify your social networking efforts by aligning your social networks with your online business goals. A social networking plan will also… Continue reading SMO Services: Social Media Networking Strategy
Social Media
This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company’s public face is a composition. In fact, if it’s done its job well, an… Continue reading Social Media
Twitter Services: How to use Twitter for customer service
Many companies started integrating customer service on Twitter. This list I created is purely for customer service, but there is another important aspect of customer support, which is why in many companies there is a community evangelist role carved out. There are also individuals who opted into community builder roles – some in official capacity for an organization, some because… Continue reading Twitter Services: How to use Twitter for customer service
SMO Services : How to drive traffic using social media
“Blogs don’t make money. Businesses do.” [David Ridley] Substitute the word blog with Twitter, Facebook, Foursquare, etc. Now that we got that out of the way, what’s your business? Some version of this conversation has been in my head for a while. In the last couple of years I’ve gotten many questions about my participation in social… Continue reading SMO Services : How to drive traffic using social media