The Online Reputation Management (ORM) service providers deftly handle all reputation issues and continually monitor the internet for all mentions of your company. It is not possible to delete any bad review online. The only thing you can do is to contact the customer that posted the negative comments, remedy the situation and request him/her… Continue reading How to Clean Your Online Reputation Nightmare via SEO
Category: Branding
Social Media Marketing & Guerrilla Marketing
It is said that “Social Media is this generation’s Guerrilla Marketing. There are business people that are utilizing social media as a platform to enlarge their fan-following and expand their customer-base. People are using social media to build momentum for their upcoming products. They create a Facebook page for their products and maintain an active… Continue reading Social Media Marketing & Guerrilla Marketing
How Much Should Your Company Invest In Inbound Marketing?
Inbound Marketing is an online marketing strategy where businesses implement techniques to enable prospects to easily find them online. You take steps to identify the prospects that want your service and let them come to you. Inbound Marketing will prove successful only if you’re prepared to invest your time and resources in your company’s marketing… Continue reading How Much Should Your Company Invest In Inbound Marketing?
How to use social media marketing to fight and expose corruption
Social media and combating corruption may sound as a curious combination. But communication technology has advanced, and mobile devices are increasingly becoming dominant platforms for accessing information – social media is today adequately powerful to expose/thwart corruption. A recent conference hosted by The World Bank Group provided a succinct summary of the importance of social… Continue reading How to use social media marketing to fight and expose corruption
How to Get Event Promoted through Social Media Marketing
For many business houses hosting an event means some meager announcement in social media – tweeting out the day and time and maybe writing up a Facebook post to tell people about the date and time of the event. Thereafter it is back to the chaos and stress of planning the event. If you want… Continue reading How to Get Event Promoted through Social Media Marketing
How to Manage Your Personal Brand Online
As a business owner, what shows up in your search results affects your bottom line, and this is a fact. According to a recent survey, 48% of consumers have searched for a company online before doing business with them. Although you cannot entirely control your digital footprint, you can certainly take steps to positively impact… Continue reading How to Manage Your Personal Brand Online
How to Make Customers Happy on Social Media
In this internet age businesses will have to keep customers happy on social media – if they wish to stay and survive. Researchers opine that to create and sustain customer happiness on social media demands different sequential steps. • Listen attentively • Respond appropriately and promptly • Establish a connection • Be succinct in your… Continue reading How to Make Customers Happy on Social Media
Social Media Marketing Strategy: Basic Tips for Facebook LinkedIn and Twitter
It is today common knowledge that social media has become an indispensable part of the modern business strategy. You must, therefore, know how to make the most of your web presence and avoid common mistakes. Facebook, LinkedIn, and Twitter are all useful and important, but you must remember that each one has a different purpose.… Continue reading Social Media Marketing Strategy: Basic Tips for Facebook LinkedIn and Twitter
How to Increase Your Personal Brand with Industry Influencers
For a personal brand to convert leads into actual sales, imaginative marketing strategies need to be evolved and put in place. You must be actively involved with your audience, post relevant and informative content, and persistently do market research. Creating a relationship with influencers in your industry will help speed up this process. You must… Continue reading How to Increase Your Personal Brand with Industry Influencers
How to Effectively Market Yourself on LinkedIn
Please remember that your connections through friends and colleagues via LinkedIn are becoming a credible source of referrals. Thus, it is crucial that you implement some proven ways to market yourself on LinkedIn. First and foremost, you must build a comprehensive profile on LinkedIn without holding back any key information. In other words, a LinkedIn… Continue reading How to Effectively Market Yourself on LinkedIn