Social Media Customer Service: How Fast is Fast?

Social media customer service is gaining popularity these days. More and more companies are connecting and responding to their customers via social media outlets. But, what about the average time taken by a company to respond via its social media channels? Recently, Eptica put out a study that evaluated the ability of 500 US retailers… Continue reading Social Media Customer Service: How Fast is Fast?

How Social Media Marketing Can Help With PR Branding

Right from the times of Friendster and Myspace, social media seems to have come a very long way. With the introduction of new online marketing platforms such as Twitter, Facebook, Pinterest, LinkedIn, and Google Plus, it is not only used a personal staple but a professional one as well. Today, more and more businesses realize… Continue reading How Social Media Marketing Can Help With PR Branding

5 Reasons Why You Need Social Media Marketing Services

Well, it is pretty obvious that social media is ruling the marketing world. In other words, social media presence has become mandatory for all businesses. There are many reasons why social media marketing services are the need of the hour for a business to run profitably. Here, we share top five reasons why a unique… Continue reading 5 Reasons Why You Need Social Media Marketing Services

How to create engaging and shareable social media content

One of the most intimidating challenges is to create content that generates shares and wholly engages your target audience. It’s all very well writing fresh content and posting it on your blog but if you have not spent time knowing your customers’ attitude then how do you know if your new blog is relevant, and… Continue reading How to create engaging and shareable social media content

Pros and Cons of Social Media Marketing Automation

For small and midsize business owners, automation tools can be incredibly helpful. But, like all tools, relying too heavily on social media automation may be disadvantageous. Sustaining a brand identity and a robust personality on social media is a crucial part of the customer relationship management. Thus, social media marketing automation can be counterproductive if… Continue reading Pros and Cons of Social Media Marketing Automation

What is the role of social media marketing in healthcare?

Social media is today, playing a crucial role in almost every sphere of business activity including health care. While social media is moving quickly to influence consumers, it also serves as an important source of information for people who are researching health care online. Although patients still trust their doctors, they also want more impersonal… Continue reading What is the role of social media marketing in healthcare?

Quick Tips for Developing a LinkedIn Marketing Strategy

LinkedIn is a unique business-oriented social network. In fact, even describing LinkedIn as a social network may be inapt. It’s a professional network, as has it always has been since inception. LinkedIn is meant to attract exclusive businesses and self-employed individuals. LinkedIn is not where you share amusing videos intended to entertain. It is also… Continue reading Quick Tips for Developing a LinkedIn Marketing Strategy

Social Media Marketing and Trade Shows Promotion

Social media and trade show are indeed two very different brand promotion techniques – although both can be equally rewarding if pursued rightly. Trade shows are huge weapons of brand promotion while social media is the latest innovation since the advent of the internet. However, if you start pondering about this combination, it becomes obvious… Continue reading Social Media Marketing and Trade Shows Promotion

Social Media Strategy to Target Younger Audience

How to use Social Media Strategy to Target Younger Audience? Today social media has become the happy hunting ground for young adults. In fact, several members of the younger generation are becoming social media, addicts.Governments and Corporates are scratching their head on how to use Social Media Strategy to Target Younger Audience. For companies that… Continue reading Social Media Strategy to Target Younger Audience