Inbound Marketing is an online marketing strategy where businesses implement techniques to enable prospects to easily find them online. You take steps to identify the prospects that want your service and let them come to you. Inbound Marketing will prove successful only if you’re prepared to invest your time and resources in your company’s marketing… Continue reading How Much Should Your Company Invest In Inbound Marketing?
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Content Marketing for Ecommerce Brands
As the e-commerce brands have grown in popularity, they have embraced content marketing over the past couple of years. However, while some e-commerce sites are using content exceedingly well, others seem to be doing nothing more than ticking boxes and not incorporating content entirely. To those less familiar, there are three content types: • Transitional… Continue reading Content Marketing for Ecommerce Brands
How to Monitor and Build Your Company’s Online Reputation
We are living in the world of Internet, and the level of control consumers have over the success of particular businesses/brands is incredible. Studies show conclusively that consumers continue to rely heavily on review sites when deciding to buy. The business environs are highly competitive, and the market is saturated with marketing material from traditional… Continue reading How to Monitor and Build Your Company’s Online Reputation
How to Manage Negativity on Social Media
Social media is today a highly result-oriented tool to promote your brand and boost sales – regardless of the operational nature and size of your business. Social media helps you connect, engage, and inspire trust with existing and prospective clients, enhance brand awareness, drive website traffic and ultimately increase sales and concomitant profits. Connecting and… Continue reading How to Manage Negativity on Social Media
How to Use Twitter as Part of Your Social Media Marketing Strategy
Twitter can be purposefully used as part of a social media marketing strategy to promote your brand and boost sales. Your colleagues can help build your Twitter following by sharing and retweeting your company tweets to their followers. Likewise, you can request current customers to help increase engagement on your Twitter page and bring more… Continue reading How to Use Twitter as Part of Your Social Media Marketing Strategy
Making Time for Social Media Marketing Even If you’re Really Busy
It is understandable that you have to focus on your core business activities and hence find little or no time for pursuing your social media marketing efforts. Trying to find the time for SMM to fit it into your already packed schedule can be intimidating. Nonetheless, social media is proving to be a powerful marketing… Continue reading Making Time for Social Media Marketing Even If you’re Really Busy
How to use social media marketing to fight and expose corruption
Social media and combating corruption may sound as a curious combination. But communication technology has advanced, and mobile devices are increasingly becoming dominant platforms for accessing information – social media is today adequately powerful to expose/thwart corruption. A recent conference hosted by The World Bank Group provided a succinct summary of the importance of social… Continue reading How to use social media marketing to fight and expose corruption
How to Get Event Promoted through Social Media Marketing
For many business houses hosting an event means some meager announcement in social media – tweeting out the day and time and maybe writing up a Facebook post to tell people about the date and time of the event. Thereafter it is back to the chaos and stress of planning the event. If you want… Continue reading How to Get Event Promoted through Social Media Marketing
Why content marketing is crucial for your business
Traditional selling mostly meant selling one-on-one – where a sales representative would sit front of a prospect and talk hard and fast to convince him to sign the order form. Things have vastly changed with the advent of the internet and e-commerce. The presence of the Internet has resulted in a fundamental shift in the… Continue reading Why content marketing is crucial for your business
How to Manage Your Personal Brand Online
As a business owner, what shows up in your search results affects your bottom line, and this is a fact. According to a recent survey, 48% of consumers have searched for a company online before doing business with them. Although you cannot entirely control your digital footprint, you can certainly take steps to positively impact… Continue reading How to Manage Your Personal Brand Online