It is general knowledge that first impressions are the most enduring ideas, and this is also true of online opinions. With the advent of the internet, online networking has become an essential component of online marketing. Whether you are informed of it or not, your prospects and customers predominantly judge you on your website content,… Continue reading How to Network on Facebook, Twitter and LinkedIn
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Practical Tips on Managing Online Reputation Risk
Online reputation risk is a grave issue for many business houses today and not all of them know how to tackle it well. Remember that reputation risk has less to do with your corporate communications team and handling it calls for special expertise. In today’s hyper-connected world, where internet escalates issues instantaneously, you have to… Continue reading Practical Tips on Managing Online Reputation Risk
How to Achieve Better Results with Social Media Marketing
Like traditional search engines, most social media channels have grown tremendously during recent times. Major social media channels like Facebook and Twitter have gradually changed their algorithms to attract quality content and enhance user engagement. This could be a reason you should not decide your social media success by the number of followers or page… Continue reading How to Achieve Better Results with Social Media Marketing
Employee Advocacy and Social Media Marketing
Many people might wonder what Employee Advocacy is. Employee advocacy is a term that people use when they are referring to the exposure you can get when your employees share your content on their personal social channels. In today’s online world, employee advocacy has assumed enormous importance. The advantage is employees can go into various… Continue reading Employee Advocacy and Social Media Marketing
Offline and Online Reputation Management: Expert Strategy Explained
Successful offline and online reputation management is not easy as you have to invest time and resources and also use some specialized skills. Many businesses struggle not knowing how to manage their offline and online reputation. The objective of maintaining a sound reputation is to capture more and more customers and build trust in the… Continue reading Offline and Online Reputation Management: Expert Strategy Explained
Social Media Marketing and Trade Shows Promotion
Social media and trade show are indeed two very different brand promotion techniques – although both can be equally rewarding if pursued rightly. Trade shows are huge weapons of brand promotion while social media is the latest innovation since the advent of the internet. However, if you start pondering about this combination, it becomes obvious… Continue reading Social Media Marketing and Trade Shows Promotion
How to Boost Your Social Media Presence Online
True to the saying that man is a social animal, social media continues to expand at an incredibly enormous pace. Difficult to believe but more than 500 million tweets are sent in a day. The number of Facebook users is poised to cross 900 million, with five new profiles created every second. LinkedIn boasts of… Continue reading How to Boost Your Social Media Presence Online
Best Practices for Social Media Monitoring and Listening
The phrases “social media listening” and “social media monitoring” are often deemed as synonyms although there are some subtle differences. Social media monitoring entails keeping a watch over social media websites for mentions. Social media listening is the process by which a brand is perceived by consumers and the users’ feedback information. To succeed in… Continue reading Best Practices for Social Media Monitoring and Listening
Simple Ways to Monitor Your Reputation Online
A whole world of knowledge is currently accessible on the web at the mere click of a mouse or a swipe on the smartphone. The Internet has also become an easy place to post all types of information including untruths. Thus, the internet has created a whole of reputation problems for business houses, job seekers,… Continue reading Simple Ways to Monitor Your Reputation Online
Branding : Using Online Crisis Management to Your Advantage
The nature of online marketing is such that every organization is likely to encounter reputational issues with differing degrees of seriousness. You must bear in mind that the internet has become an integral part of online marketing and that you can ill-afford to risk your online reputation. Brands that can survive a crisis with their… Continue reading Branding : Using Online Crisis Management to Your Advantage